Keyword Research : Where To Start?

Posted on 10/11/2011 by Search Engine War

How to do keyword research? Where to start?

  1. Analytics – your website’s analytics is the best place to start keyword research. Find out how visitors discovered your website. What keywords or keyphrases they used to find your website? What search engines are bringing traffic to your website. What keywords your website ranked well in the search engines.
  2. Keyword Tools – use Google’s Keyword Tool to find out what keywords are popular. Did you miss any keywords synonymous with your targeted keywords? Are you neglecting related keywords? Are the keywords you are targeting popular or should you look for different terms? With the keyword tool, you will get an idea of how much potential traffic a keyword opportunity represents.
  3. Competitor Sites – find out what keywords your competitors are using and how they ranked in the search engines.
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Bing Adds Facebook Like Button To Search Results

Posted on 19/05/2011 by Search Engine War

In late March 2011, Google introduces +1 button that can help your friends, contacts, and others on the web find the best stuff when they search. On May 16, 2011, in response to Google’s +1 button (i.e. one month and two weeks after Google’s announcement of the +1 button in the search results), Bing added Facebook Like button to Bing’s search results. From what I can see here, Google and Bing will make use of the data gathered from +1, Facebook Like, and Tweets to rank a webpage. What can you expect from this latest addition to the search algorithm?

  • Search Engine Spammers will create fake user profiles at Facebook to like their own websites in order to game the system.
  • More sophisticated spammers will develop a bot that could Like or +1 a webpage from different location with different IP addresses, making it difficult for the search engines to determine whether the data gathered was real or artificial.

Today, Bing is bringing the collective IQ of the Web together with the opinions of the people you trust most, to bring the “Friend Effect” to search. Starting today, you can receive personalized search results based on the opinions of your friends by simply signing into Facebook. New features make it easier to see what your Facebook friends “like” across the Web, incorporate the collective know-how of the Web into your search results, and begin adding a more conversational aspect to your searches. Decisions can now be made with more than facts, now the opinions of your trusted friends and the collective wisdom of the Web. Learn more on our blog: http://binged.it/jMKACa

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